WHY DOES YOUR BUSINESS NEED A PROFESSIONAL SOCIAL MEDIA PRESENCE?
There are many reasons why every business should have a professional social media presence and i will cover some of them in this short introduction to the benefits of having your business on social sites such as facebook, twitter, google+, linkedin and video channels such as Youtube and viddler.
- FACEBOOK BUSINESS PAGES
- TWEET YOUR BUSINESS
- YOUTUBE CHANNELS
- GOOGLE +
- GOOGLE PLACES / MAPS
|
Dynamic web will do all the heavy lifting in regards to your social media and search engine rankings so you can stay focused on your business management. We will setup and edit all your social sites to attract your target market and also have your social sites looking professional to attract the eye of your target market so they stick around and stay in contact with your business to see what you have to offer them. Read on to learn the importance of social media marketing and how it will benefit your business once setup and managed correctly, we look forward to hearing from you and building a long and healthy relationship, your business is in our best interest and we will be here to bring you to a new level on the Internet and help you increase your profits. |
FACEBOOK BUSINESS PAGES
|
|
|
Reach your target customers
|
Expand your relationships
|
Reach the right people at the right time. We have found [Facebook Adverts] SO effective. Alot of businesses wouldn’t be anywhere close to where they are today if it wasn't for Facebook and the adverts campaign. People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products or services. Facebook Adverts provided CM Photographic with the ability to target its exact demographic — 24-30-year-old women whose relationship status on Facebook indicated that they were engaged.
Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the adverts, 60% became qualified leads (clients) and actively expressed interest in more information.
Getting Ranked in Facebook's "Search Engine"SEO within Facebook - who would have known?
|
If you hadn't noticed, Facebook has its own search engine. Go ahead - try it out and search for something. Above, I tried "Toyota." See how the results are all Facebook Pages at the top? It just goes to show how important Pages are! Facebook lists results that have seemingly no rhyme or reason. For instance, why is a page with nearly 70,000 fans listed BELOW another one with almost 49,000? Facebook uses an algorithm just like how all search engines do. If you create a new page, it gets an instant boost in Facebook search rankings, to give you a chance to be seen. There's more to it than that!!! |
|
Tweet Your business
Three Reasons Why Serious Business people Use Twitter
When you develop new products and services for your business, once upon a time you had to use press releases, articles, interviews and the like to get your ideas out. Now you can put your innovations on your website and onto Facebook.
|
|
- Twitter allows us to engage with our customers and employees at a more personal level.
Some businesses conduct many of their customer service activities via Twitter. They may use direct messages or they may conduct conversations in public. Lots of people like Twitter because it’s quick. In its purest form Twitter is a micro-blogging platform, but many people use it as a messaging system.
- You can see what people are saying about you, your business, your products and your services.
|
This statement is really a vote of confidence in the Twitter search function. Using Twitter search helps businesses to keep up with what is being said about them and the goods and services they supply.Keeping note of the buzz your business creates is good market research. It’s also a great way of connecting with more people. If people are mentioning your business and what you do, if they are asking questions about your products and services, then the Twitter search function helps you to be aware of this. You can then step in to answer questions. You can offer comments and observations. You can clarify issues, solve problems and demonstrate how helpful your business is to its customers.
That approach will help to make more sales in the long run. |
|
YOUTUBE CHANNELS
YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
You know all about YouTube: More than 100 million videos viewed each day, tens of millions of unique visitors, one of the top sites on the Internet and so on.
So, you've probably watched YouTube videos. But have you ever uploaded your own creation? Probably not.
You know all about YouTube: More than 100 million videos viewed each day, tens of millions of unique visitors, one of the top sites on the Internet and so on.
So, you've probably watched YouTube videos. But have you ever uploaded your own creation? Probably not.
If you're in a small company, or a larger one that doesn't want to mess with video hosting and access issues, YouTube provides a free, easy way to host corporate video. What kind of video?
1. Executive presentations. Executives at many companies provide regular presentations to department groups or even the entire workforce, to discuss financial performance, share information, recognize outstanding workers and so on. While the bulk of the audience may be at headquarters, many others may be in remote offices. Or a lot of workers may be absent the day of the presentation or unable to attend for other reasons. Videotape the highlights of the presentation and put them on YouTube, and they can be viewed by everyone who is authorized to do so. More on that later.
2. Training. Videos can be a great way to train workers on anything from using software and setting up equipment to making a great sales pitch. It's easy to use screen-capture utilities, for example, to show users how to master a new software package, complete with mouse clicks and different screen displays.
3. Help. Does your help desk get repeat calls from users requesting assistance on the same problem? "Now, how do I turn off my 'out of office' message, again?" Videotape the correct steps to solve the most common problems, and build up a bank of self-help videos for users to check first. Of course, knowing users, the help desk would probably begin fielding a lot of calls like: "Now, how do I access those help videos, again?"
4. Marketing. A picture is worth a thousand words, and thousands of pictures streamed together at 29.97 frames per second is worth a lot more. Show off that new shiny hardware to prospective customers or demonstrate that new software and provide product data, statistics or any other information you choose.
5. Events. Computerworld recently held a 40th anniversary party at which the founder regaled the audience with hilarious tales of the old days when he started the company. It was held in a spectacular venue high above Boston Harbor on a perfect spring day. It's a shame everyone in the company couldn't be there to see it, but being able to watch it afterward would be the next best thing. And it would be great if those who were there could watch the highlights again.
Those are just a few ideas out of endless possibilities. Please share your own ideas in the Comments section at the bottom of this page.
Once you've got an idea, plan your shoot, grab a camcorder, and you're off.
Of course, getting good raw footage is the most important concern.
1. Executive presentations. Executives at many companies provide regular presentations to department groups or even the entire workforce, to discuss financial performance, share information, recognize outstanding workers and so on. While the bulk of the audience may be at headquarters, many others may be in remote offices. Or a lot of workers may be absent the day of the presentation or unable to attend for other reasons. Videotape the highlights of the presentation and put them on YouTube, and they can be viewed by everyone who is authorized to do so. More on that later.
2. Training. Videos can be a great way to train workers on anything from using software and setting up equipment to making a great sales pitch. It's easy to use screen-capture utilities, for example, to show users how to master a new software package, complete with mouse clicks and different screen displays.
3. Help. Does your help desk get repeat calls from users requesting assistance on the same problem? "Now, how do I turn off my 'out of office' message, again?" Videotape the correct steps to solve the most common problems, and build up a bank of self-help videos for users to check first. Of course, knowing users, the help desk would probably begin fielding a lot of calls like: "Now, how do I access those help videos, again?"
4. Marketing. A picture is worth a thousand words, and thousands of pictures streamed together at 29.97 frames per second is worth a lot more. Show off that new shiny hardware to prospective customers or demonstrate that new software and provide product data, statistics or any other information you choose.
5. Events. Computerworld recently held a 40th anniversary party at which the founder regaled the audience with hilarious tales of the old days when he started the company. It was held in a spectacular venue high above Boston Harbor on a perfect spring day. It's a shame everyone in the company couldn't be there to see it, but being able to watch it afterward would be the next best thing. And it would be great if those who were there could watch the highlights again.
Those are just a few ideas out of endless possibilities. Please share your own ideas in the Comments section at the bottom of this page.
Once you've got an idea, plan your shoot, grab a camcorder, and you're off.
Of course, getting good raw footage is the most important concern.
GOOGLE+ YOUR BUSINESS
Spread the word with Google +
There are lots of ways to promote your site and Google+ page. Promote it yourself with Google+ Direct Connect and the Google+ badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to 'Follow you on Google+' and using other media outlets to let people know you're on the platform are also great ways to grow your followers.
There are lots of ways to promote your site and Google+ page. Promote it yourself with Google+ Direct Connect and the Google+ badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to 'Follow you on Google+' and using other media outlets to let people know you're on the platform are also great ways to grow your followers.
Google+ badgeLet people know you’re here by adding the Google+ badge to your site and connecting it to your Google+ page. This badge let's people +1, see personal annotations and follow your page, directly from your site. Or, just install the Google+ icon. Whenever someone who visits your site clicks the icon, they will be taken to your Google+ page where they can follow your page and see your posts from then on.
Google+1 on searchA recommendation is good; a recommendation from a friend is even better. +1 annotations in Google search help surface these recommendations right when potential customers need them most -- when they’re searching for exactly that information. We think that the more personal and relevant Google search results become, the more likely people are to click, and to act, bringing you more qualified traffic.
|
Google+ Direct ConnectWouldn’t it be cool if anyone who did a Google search for your business name and the “+” sign saw your page highlighted in their results? With a Google+ Page and a verified URL you can do just that. Direct Connect shows interested users your most recent posts and a preview of your profile, letting them follow your business, right from their search results page.
|
GOOGLE PLACES/MAPS
A Page 1 ranking in Google Places is no longer an option!
Last October 27th 2010 Google changed the entire local SEO landscape when it merged Google Maps with your website. The outcome was a completely new search results page that completely dominated most of the screen. You see, Google knows that most searches are locally focused and they wanted to make sure they could push the other guys off to page 2.
In fact, there is a huge probability that most of the Google searches you make nowadays will result in Google Places listings, and customers are clicking like crazy.Google Places is Bigger than Pay Per Click and it’s Free
The fact is, more people click on organic listings than Pay per click ads. Some numbers say it is around 80% organic clicks versus 20% pay per clicks.
In fact, there is a huge probability that most of the Google searches you make nowadays will result in Google Places listings, and customers are clicking like crazy.Google Places is Bigger than Pay Per Click and it’s Free
The fact is, more people click on organic listings than Pay per click ads. Some numbers say it is around 80% organic clicks versus 20% pay per clicks.
Here is why Google Places/Maps marketing is important for your business. Traditional marketing and advertising is on it's last legs, look at these statistics from just last year alone, Television advertising down 10.1%, Magazine/ Newspaper ads down 14.8% and Radio advertising down 11.1%, these are double digit plumits in the industry. For decades these traditional marketing methods worked very well but they don't anymore, the game play has changed and internet social media and mobile marketing is taking over and with much better results as now we can target your market for you which is advertising money well spent don't you think!
Forester research surveyed 4000+ businesses and found that over 90% of business owners stated that SEO (Search Engine Optimization) was in their top 3 strategies for acquiring new customers, statistically speaking the top 4 companies that show up on google places/maps and social media sites get more than 65% of all the business, so clearly SEO (Search Engine Optimization) and social media marketing is the way to go and it's as simple as this (if your business is in the top 4 then your business grows and if your not then it does'nt grow!
Forester research surveyed 4000+ businesses and found that over 90% of business owners stated that SEO (Search Engine Optimization) was in their top 3 strategies for acquiring new customers, statistically speaking the top 4 companies that show up on google places/maps and social media sites get more than 65% of all the business, so clearly SEO (Search Engine Optimization) and social media marketing is the way to go and it's as simple as this (if your business is in the top 4 then your business grows and if your not then it does'nt grow!
So how do you get in the top 4. Hear are 3 organic ways to be at the top.
1. Webpage - Blog, Article, Website, Facebook, Twitter ect....
2. Video - Youtube, Viddler, MetaCafe ect....
3. Google Places/Maps
It's a fact that google places/maps is the most powerful and blows the other two methods away once your places page is setup correctly, for example when 70% of the world's population type in a search on google for a local product or service the first thing they see is google places!!!
2. Video - Youtube, Viddler, MetaCafe ect....
3. Google Places/Maps
It's a fact that google places/maps is the most powerful and blows the other two methods away once your places page is setup correctly, for example when 70% of the world's population type in a search on google for a local product or service the first thing they see is google places!!!
|
|
