In our research, we’re finding that Irish consumers are going online before they make a purchase period. Interestingly, they’re not just going to a manufacturer’s website but to retailers’ websites as well and if there local shop is not online then to bad for that retailer he or she is losing money hand over fist out of their till to a competitor not alone in the same county but maybe right on the same street in the same town! They’re visiting, shopping and researching all aspects of their purchase, not just the actual logistics of picking out the product. They want to learn about the product, and they want to have a rich and learning experience. And this is great for retailers because they can deliver that rich experience that is if they have a website with a full online presence with social media integrated to their business website. They are able to give every consumer a personalized shopping experience thanks to the infusion of digital information, much of which comes directly from the consumers’ own shopping habits. Call Martin 086-6056995 for a free consultation.
To all our customers from 2013 wish you all the best for 2014...
As the title suggests in business how do you catch customers...
Well all business needs to have an online presence period. For now I'm talking apps. Why do you need an app? When you have an app and more and more people download it, the big advantage is that you can send messages directly to your customers smart phone screen called "Push Through Notifications". When you send these messages the big advantage is your customers read the messages as they would have opted in to receive your messages in the app. When its done this way its "not spam", and it will have a higher conversion rate to increase footfall into your premises because your clients are obviously interested in getting special offers from you. |
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December 2015
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